Archive for Press Release

Elite Anglr Add Casey Scanlon

Elite Anglr Clothing

Casey Scanlon teams up with Elite Anglr

FLW Tour pro Casey Scanlon has joined the growing ranks of the Elite Anglr Athlete program to promote the lifestyle endorsed by the apparel company.

A longtime association with Al McCulloch, co-owner of Elite AngIr, prompted Scanlon to join the Elite Anglr program. “Al is a good businessman and he has a good concept,” Scanlon said. “I want to support him and the things he does because he has supported me and helped me in fishing and in the media. He told me he had started a company and I knew it would be successful so I decided to jump on board and help him out in any way I could. They have got some great ideas and some really cool clothing out right now and they are coming out with a lot of new products in the next couple of months.”

Casey Scanlon Joins Elite Anglr

The Missouri pro and Lake of the Ozarks guide has fished the FLW Tour for three years. He has competed in an FLW Cup and recorded six Top 10 finishes in FLW events. His highest finish was third place in a 2011 Bass Fishing League (BFL) tournament at Lake of the Ozarks. Scanlon also fished the Bassmaster Elite Series for five years from 2012 to 2016 and has competed in 60 B.A.S.S. events including the 2013 Bassmaster Classic. He won the 2012 Bassmaster Central Open at Table Rock Lake and finished second in the 2011 Bassmaster Central Open at Lewisville Lake and the 2017 Bassmaster Central Open at Grand Lake O’ the Cherokees.

“Casey has always been driven by the desire to be the best from his guide service at Lake of the Ozarks to the FLW Tour,” McCulloch said. “Family is an important aspect at our company and Casey has a great support staff with his family. We hope to add to that by bringing him on board. He has successfully promoted other products in the fishing world and we believe he can help grow the Elite Anglr brand.

“Casey has a huge following and represents what we want at Elite Anglr,” McCulloch said. “Casey will wear our products out on tour and be involved in on-site promotion at events throughout the year. We look forward to a long relationship with Casey.”

Elite Anglr incorporates two sponsorship programs for anglers: Elite Anglr Athlete and Elite Anglr Family. The Athlete program includes MLF pros, Bassmaster Elite Series pros, FLW Tour pros, Costa and BFL anglers and competitors from regional circuits such as Anglers in Action, Alabama Bass Trail and Texas Team Trail. The Family program helps to develop and sponsor middle school, high school and college anglers.

About Elite Anglr

Partners Al McCulloch, marketing and media specialist for Midwest Fish Tournaments, and Donny Wilson, a former graphic designer with B.A.S.S., created the Elite Anglr fishing brand that promotes the lifestyle of anglers who need comfortable and dependable clothing for a long day on the water.

Elite Anglr’s line of apparel includes ball caps, beanies, short sleeve shirts, long sleeve shirts, hoodies and outdoor weather gear emblazoned with the unique Elite Anglr logo. Promoting fishing and supporting charities are major goals of the new company. Elite Anglr also plans on sponsoring conservation efforts by offering discounts on apparel for bass clubs or individual anglers who participate in conservation programs such as cleaning up waterways or better fish care.

Apparel orders may be made by visiting Elite Anglr’s web site,, which is also connected to Instagram, Facebook and Twitter.

Father’s Day Gift Ideas

Winning: Top Outdoors Gift Ideas for Father’s Day

Ten gifts Dad is guaranteed to love, no matter your budget

Minneapolis, MN (May 30, 2018) – Competing with your siblings for Dad’s affection is just silly. He loves all of you equally, right? Uh… maybe. Remember what your sister gave him for Father’s Day last year? Yeah, he does, too. Step it up; It’s the thought that counts will only get you by for so long.

The outdoors is our wheelhouse, so if your Dad spends time there, your best move is to trust us while carefully reading our list of can’t miss Father’s Day gift ideas for 2018.

FLIR BREACH PTQ136 Thermal Monocular

FLIR’s newest, lightest and most compact thermal imaging monocular, the powerful BREACH PTQ136 is the perfect gift for the active outdoors Dad who thinks he already has everything. Powered by the compact, 12-micron FLIR Boson ccore, FLIR BREACH delivers crisp images, onboard recording and seven color palettes to quickly detect people, animals and other subjects up to 1,200 yards away, day or night. Instead of using light, BREACH detects minute differences in temperatures, amplifies them and displays the scene realistically on a high definition screen. BREACH is the ideal tool for increased situational awareness in any dark environment, and is especially useful for game recovery, wayfinding in the outdoors, home and property surveillance and personal security. BREACH retails for $2,495. Learn more at

Old Town Predator PDL Kayak

The most advanced pedal-powered fishing machine of its kind, the 13’ 2” Old Town Predator PDL will get Dad to the spot fast, and keep him on the spot without paddling. With forward, reverse, and loads of maneuverability and stability, Dad will experience precise boat control while his hands remain free for fishing. The removable pedal drive installs in seconds and tips up instantly for shallow water docking. The revolutionary pedal drive hits an impressive 5.5 MPH with a 10.3:1 gear ratio for efficient pedaling in forward or reverse. The entire boat was overbuilt for simple boat control, toughness, ease of transport, ample gear storage, rigging, and fishability. Available in Camo, Lime Camo, Urban Camo, and Black Cherry, the Old Town Predator PDL has an MSRP of $2,799.99. Learn more at

Aqua-Vu micro Revolution 5.0 Underwater Camera

The micro Revolution is the most user-friendly underwater camera ever built. Complete with a 5-inch color LCD, thumb-sized underwater camera and 60-feet of cable, the micro underwater viewing system also features an integrated camera cable reel system for instantly deploying and retrieving the optics. It’s simply the fastest, most entertaining way for Dad to discover fish and other secrets lurking beneath the surface. Includes camera fins and weights for both ice and open water use, as well as a built-in lithium ion battery and battery charger. MSRP is $349.99. Learn more at

ScentLok OZChamber 8K Storage Bag Combo

Whether Dad needs to restore or maintain the odor-adsorbing capacity of his activated carbon scent-control hunting apparel, or deodorize his regular hunting clothing or accessories, the new ScentLok OZChamber 8K Storage Bag Combo is the best and most comprehensive odor-destroying storage solution available for hunters today. Offering a generous 8,190 cubic-inches of storage space, the ScentLok OZChamber 8K Storage Bag is available in black, as well as a choice of three popular camo patterns. The fabric is heavy 600D nylon with a DWR treatment to shed external moisture. It is lined with a PVC backing inside for easy care. The bag comes with a carbon adsorbing pad that fits into an interior mesh pocket to trap odors from gear and the air inside the bag, and is also pre-plumbed with an OZInject internal piping system to distribute odor-destroying ozone throughout the interior. A ScentLok OZ500 ozone generator comes bundled with the OZChamber 8K Combo Pack. This advanced ozone generator is specifically designed to emit a powerful stream of ozone molecules that seek out and destroy virtually all types of odors and bacteria in their path. ScentLok CycleClean technology allows the powerful OZ500 to regulate output by alternating between active and resting phases for maximum efficiency and longer product life. Retail price starts at $199.99. Learn more at

Raymarine Axiom Pro High Performance Multifunction Navigation Display

Axiom Pro is engineered for captains (and fishing and cruising fathers) who want it all. Available with RealVision™ 3D, 1kW CHIRP sonar, and Raymarine HybridTouch control, Axiom Pro is the new standard for “all-in-one” multifunction devices. With a blazing fast quad core processor, a super bright IPS display, and the smart LightHouse OS, Axiom Pro delivers a fluid and intuitive navigation experience. Axiom Pro is easy to expand into an advanced navigation network that includes multiple Axiom displays, CHIRP radar, Evolution autopilot, FLIR thermal night vision technology, and more. Available in 9”, 12.1”, and 15.6” display sizes. MSRP starts at $2,299.99. Learn more at

St. Croix Avid Series Inshore Saltwater Fishing Rods

Offering 16 spinning models and six casting models, St. Croix’s award-winning American-made Avid Series Inshore saltwater fishing rods will provide Pop with pride and performance on any inshore piscatorial pursuit. Featuring high-modulus SCIII graphite construction using IPC tooling technology and premium-grade corrosion-proof components, these handsome rods are advanced, inshore fishing tools, designed and built for superior performance. MSRP ranges from $230-$290. Learn more at

Howard Leight Impact Sport BOLT Digital Electronic Earmuff

While you may get a kick out the way Dad feigns hearing impairment whenever Mom is talking, real hearing loss is no laughing matter. Help Pops protect his hearing on the shooting range, in the field, on the job or at the racetrack with the new Impact Sport BOLT digital electronic earmuff from Howard Leight. Featuring all new digital compression circuitry resulting in 5X sound amplification of low-level frequencies, Impact Sport BOLT’s lightning fast attack time of just .5 milliseconds effectively compresses any continuous or impulse noises of 82 dB or higher. A sleek, extremely low profile earcup design allows full clearance while shouldering a firearm, while an external AUX jack cord allows connection to an MP3 player or scanner. Retail price is about $80. Learn more at

Flambeau “IKE” Ritual 50 Backpack

Get Dad the ultimate mobile tackle storage solution that will allow him to chase the bite like professional angler, Mike Iaconelli. Lightweight and durable, the Flambeau “Ike” Ritual 50 Backpack is the perfect marriage of simplicity and function for transporting Pop’s essential fishing gear from home to the honey hole. Includes one Zerust 5007 Tuff Tainer and one Zerust 140-IQ “IQ” Series Utility Box featuring a high-capacity footprint designed to withstand heavy jig-based loads and interchangeable compartment tray cups for quickly reconfiguring in-box organization or swapping from box to box. UV and water-resistant, the “IKE” Ritual 50 also features deep storage side compartments, two exterior “V” cup tool holders, front saddle pouch with rubber coated mesh, a line spool purse and a waterproof vinyl phone pouch. MSRP is $69.99. Learn more at

BUFF Elite Gloves

Providing comfort, ergonomics and sun protection in abundance, BUFF’s new Elite Gloves are the most advanced angling gloves ever made. Three-quarter length fingers offer protection while leaving fingertips free to tie knots and perform other fishing functions. The palm features tough yet breathable synthetic suede bonded with an abrasion resistant film to improve durability. Available in multiple, distinct styles, these gloves combine UPF 50+ sun protection with one-of-a-kind engineering that minimizes chafing, maximizes durability and keeps Dad comfortable on the water. They even have grippy pull tables for easy-on, easy-off. MSRP is $45. Learn more at

LIVETARGET Hollow Body Frog

Dad loves bass. Bass love frogs. The LIVETARGET Hollow Body Frog is available in three lengths and weights and a full spectrum of fourteen strike-provoking color patterns (MSRP $13.49). No matter which size, color or species of living frogs inhabit the shorelines and emergent vegetation on Dad’s favorite lake, you’ll find a LIVETARGET Hollow Body Frog to mimic them perfectly. Let the gripping and grinning commence. MSRP is $13.49. Learn more at

Seaguar Tatsu Fluorocarbon Fishing Line

Tatsu is Japanese for dragon. Need we say more? Seaguar delivers an amazingly strong, yet supple, fluorocarbon line unlike any other through a superior, state-of-the-art double-structure process. It fuses two custom, 100% fluorocarbon resins, creating the world’s only double-structure main line. Fill Dad’s spool with Tatsu and help him to fish fierce with extraordinary knot strength and castability. Available in 4, 6, 8, 10, 12, 15, 20 and 25 lb. tests, Seaguar Tatsu retails for around $35 for a 200-yard spool. Learn more at

Z-Man Bait BinderZ

Keep Dad’s collection of fish-catching ElaZtech softbaits perfectly organized, utilizing the pre-punched holes found on standard-size Z-Man bait bags. When stored in the Bait BinderZ, baits remain easily accessible and away from other softbaits that can react with super-active ElaZtech. Bags feature tough 500-denier nylon, zippered enclosures and treated nickel-plated rings for corrosion resistance. MSRP is $14.99. Learn more at

Looking Through Water

Looking Through Water a novel by Bob Rich now on bookstands

Looking Through Water a novel by Bob Rich now on bookstands

Bob Rich is a storyteller. Many people know this about Bob through his near three decades-old friendships made in the course of fishing across the globe and through his books. As a gentleman angler, a competitor, guest lecturer, fly-fishing partner, a sponsor, an IGFA board member, a benefactor for numerous causes, a multi-event host or sharing a drink and humor with him dockside, Bob can weave a story.

+PHOTO - BOOK COVER - Looking Through Water - 1

The author of four popular non-fiction books, Bob now takes on the role of a raconteur in his first novel Looking Through Water, which debuted internationally in book stores Nov. 3.

“I’m pretty excited about it,” said Bob. “I’ve always wanted to do a novel. When I started Looking Through Water, I found the best way to begin was to set it against backdrops I’ve always loved; fishing, Manhattan, the Adirondacks and the Florida Keys.”

The narrative centers on William McKay who finds himself reliving his past to help his troubled grandson, Kyle, deal with the present. The old man wants desperately to discover what is troubling the brooding boy and hopes against hope that sharing his own tortuous journey to self-discovery will lift Kyle from his dark place. William’s story starts on an Adirondacks lake and wends its way through Manhattan to the Florida Keys. Interesting characters from the old man’s past come to life to help him tell an unforgettable story full of surprises and suspense.

“It’s a love story and an adventure story; filled with conflict, emotion and healing. It’s a great coming of age tale. And it has guns, shooting, dying and of course, since it’s the Florida Keys, fishing too! It has all the elements for a good story,” Rich said.

“The cover artwork is by John Swan,” he added. “The chapter pages are pen and ink drawings sketched by Craig Reagor and the publishing was handled by Jay Cassall at Skyhorse.”

“I had great fun inventing colorful characters and plot twists and have enjoyed reader’s reactions,” the affable Rich said with a smile.

Looking Through Water is now also available on,, and at

Always the philanthropist, Bob Rich said proceeds will benefit the Project Healing Waters, dedicated to helping injured veterans and active duty military heal from physical and emotional wounds through fishing. Along with helping many other non-profit charities Bob has raised millions for the Redbone and a cure for cystic fibrosis from his annual BassEye fishing tournaments in Buffalo, N.Y. and Golden Isles Red*Trout events on St. Simons Island, Ga.

For more on Looking Through Water plus videos of Bob giving insights into the novel, please go to

About Bob Rich

Whether it’s fishing for trout or tarpon, bonefish or billfish (International Angler recently documented his catch-and-release of a grander black marlin in Australia), marathon swimming or long distance cycling, they’re all favorites of author, entrepreneur, respected global business leader and philanthropist Bob Rich.

As chairman of family-owned Rich Products Corporation, Bob has grown the Buffalo, N.Y., based food company to 100 locations worldwide. For nearly three decades he’s been an active participant, sponsor and host of numerous Redbone Celebrity Fishing Tournaments raising millions to find a cure for cystic fibrosis, along with many other meaningful non-profit charities.
His four other books include three on fishing: The Right Angle; The Fishing Club: Brothers and Sisters of the Angle; Fish Fights: A Hall of Fame Quest; and a motivational book (co-authored with Scott Friedman) Secrets From the Delphi Café: Unlocking the Code to Happiness.

By Bob Rich
Skyhorse Publishing: November 3, 2015
$24.99 US: Hardcover
ISBN: 978-1-5107-0314-8